SO likes to watch “American Pickers”. Sometimes I sit in. A recent episode featured a heartwarming story of a man who collected fire station related memorabilia. His voice broke recalling the death of his grandmother in a 1940’s era (!) fire.
That is a horrible way to die, but it surprised me he still got choked up. Anyway, this noble character went on to become a firefighter and progressive chief of his small town station.
This actually led to an unexpected (if slightly horrified) laugh when we saw a real antique fire truck. The name of the business?
Same Day Fire Co.
No kidding. This was in the automotive industry’s infancy, and roads were no doubt more like wagon trails. So having someone respond to your house fire the same day it started was both a novel idea and actual marketing tool.
I have no idea how anyone reached them. I suppose telephone service existed at the time. History has never been my strong suit.
What is the worst marketing ploy you can recall?