Wednesday, August 1, 2018

Worst Slogan Ever

SO likes to watch “American Pickers”. Sometimes I sit in. A recent episode featured a heartwarming story of a man who collected fire station related memorabilia. His voice broke recalling the death of his grandmother in a 1940’s era (!) fire.

That is a horrible way to die, but it surprised me he still got choked up. Anyway, this noble character went on to become a firefighter and progressive chief of his small town station.

This actually led to an unexpected (if slightly horrified) laugh when we saw a real antique fire truck. The name of the business?

Same Day Fire Co.

No kidding. This was in the automotive industry’s infancy, and roads were no doubt more like wagon trails. So having someone respond to your house fire the same day it started was both a novel idea and actual marketing tool.

I have no idea how anyone reached them. I suppose telephone service existed at the time. History has never been my strong suit.

What is the worst marketing ploy you can recall?

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10 comments:

  1. Wow - that's amazing that he went on to be a firefighter after the tragic death of his mother. What a funny slogan :-) I hope you're having a lovely week.

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    1. I thought so. Glad you got a chuckle out of this. And welcome back. I hope you enjoyed your break from blogging. Be well!

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  2. There are so many bombs in advertising. I think sometimes they turn off their brains when they are coming up with a slogan for their business.

    Have a fabulous day, Darla. ♥

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  3. That would be something interesting to research, fire fighting history. If I was so inclined...

    Worst marketing ploy? Funny you should ask that. I just heard about these appetite suppressing lollipops... It was in a blog I read about a half hour ago (http://www.themilitantbaker.com/2018/08/suck-it-flat-tummy-why-marketing-eating.html). It's worth a read if you're so inclined.

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    1. It would be easy to lose an entire day researching it, I bet. Thank you for sharing the article. Good read. I'm lucky to have not developed an eating disorder. It wasn't for lack of trying in my youth. ~shakes head~ There's a big difference between the media's ideal body and a healthy one. Be well!

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  4. That is a sad, but sweet story. That is odd to think of firetrucks not getting there the same day in the past.
    There is a vault ( for graves) company in the next town and their truck says " slow down, we can wait. "

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    1. Oh, I like that slogan! A local veterinarian always has funny jokes on their sign, like "If you don't talk to your cat about catnip, who will?" Likewise a nearby tire store. Back around Thanksgiving their sign advertised 'pumpkin flavored tires'. Cracked me up completely since that's about the only thing that doesn't have a pumpkin version in autumn. Be well!

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  5. As horrifying as that is, on the news last night, from Douglas County I think it was, the fire department was talking about budget cuts and that they hope to still respond to out of area calls, and that some departments ignore calls from people who have an emergency or whose house is on fire, that is out of their taxing district, i.e. in the country, so they don't pay taxes for fire coverage, as those taxes are paid by city residents. I had never thought of that, that people not in any town officially, in the country, are free loaders virtually, on city fire paid fire departments and ambulance services.

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